Advertising Design Week 3 - Above the line and Below the line

8:37 AM

This week we learn what is Above the line and Below the line. We learn that what target we want to do either print or digital. 

Below the line is label for Print. From based on my perception, print is limited and high cost. Limited that I mention is you can't make too many copy because raw material is expensive unless you get more money to spend on it.

Above the line is label for Digital. Digital for me is new trend to make new thing started. Digital also low cost and everyone can see it. You can share to anyone around the world with low cost because it doesn't involve to using raw material.

Usually when we talk about campaign, it involve these two thing. e.g New House, New Car. It's depend on who your target audience and how you do it.


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