Corporate Identity is the "persona" of a corporation which is designed to accord with and facilitate of business objective. The concept of corporate identity is akin to what we refer to when talk about our own identity. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear.
What is Symbol
Symbol is represents an idea a physical entity or a process but is distinct from it. The definition of symbol a person, place, action, word, or thing that represents something else. For an example if we see any signboard representing men and women that means it's a toilet.
Symbol can define easily by only a look on it, but in some cases symbol can also confuse us for an example is the those days caves drawing some symbol they drawing can have variant type of meaning according to the etymologist.
What is Logo
Icon is image representing something. The origin of icon is "eikon" (Greek) it's also known as similarities/likeness. Icon is mostly use in religious drawing such as church painting in the Eastern countries (e.g Christ on cross, Mary and baby Jesus and etc.)
Last week, I already sketch the 20 signage for my college. So this week I need to draw at AI. The first try, I only used black and white, second try I try to change the color to black and yellow. After that, I change again to make like button. Then the final is I used gradient.
This week, I need to re-design Ritz packaging to make better than Jacob packaging. I've try my best to make it better like create own logotype, image, illustration, choosing the different color and the reason why the packaging looked so different like before. I make it the design look soft because my target audience is more to kid. I make new recipe like raisins flavor to make the new look of Ritz packaging and also mascot for my packaging. Before I got this idea, of course I do some sketch to get the idea.
Sketch to get the idea
Design the logotype
Content
I also measure the biscuit size before making packaging
On first week, I need to find one word that can make different style of visual imagery. I used word "Rock/Stone" and end up with hardcore idea. Firstly I thought that word easy to think but that also part of training to make some imagery.
